Authentic Music Marketing

We’re a creative marketing agency specializing in the music industry, helping artists and music brands reach and engage the right audiences.

Trusted by 20+ music brands to reach millions

We believe that great marketing is about creating authentic connections between artists and their audiences.

Rated 4.5 out of 5

4.5 of 5 (10 reviews)

Rated 5 out of 5

5 of 5 (7 reviews)

Why Choose Midway?

Data-Driven Approach

Every decision is powered by real-time data through advanced tracking pixels and strategic partnerships, ensuring highly effective campaigns.

In-House Content Creation

We create high-quality social media & ad visuals for fast testing and cost-effective campaigns.

7+ Years of Industry Experience

Extensive expertise in music marketing, plus hands-on experience in other key industry roles, from live production to artist management and label operations.

Multi-Platform Marketing

We leverage Meta and Google Ads alongside TikTok, Snapchat, Rednote, and more to reach a broader audience and maximize campaign impact.

Algorithm-Boosted Growth

Specialized in paid media campaigns that activate Spotify and Apple Music's algorithm, driving sustainable organic growth.

Clear & Collaborative Communication

We prioritize transparency with regular updates and strategic insights, ensuring an open and approachable communication style that makes collaboration seamless.

Our Services

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Spotify Playlist Growth Marketing
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YouTube Music Promotion
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We create customized, data-driven digital marketing strategies that align with your objectives.

Whether you’re looking to gain a fanbase, drive Spotify traffic, or boost ticket sales, we will develop a comprehensive plan to achieve your desired outcomes.

playlists grown

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Music Brands helped

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Music Lovers reached

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Years on market

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"We capitalize on the latest trends and technologies in the music biz"

I’ve been working actively in the music industry since 2017. An internship at Armin van Buuren’s record label Armada Music kickstarted my music marketing career and quickly made me move to work with some of the biggest independent record labels on the planet. I strive to combine my creative flair with strategic thinking to make a lasting impact in the music industry.

Eva Middendorp

Founder Midway Agency

Customer Experience

Eva Middendorp is a hard worker who also comes up with initiatives to improve processes and campaigns. In addition to being well informed about social media and all it’s do’s and don’ts, she is also good at editing videos herself, which she did a lot while working for Unexpected and the artists we represent. In her edits she uses her sense of humor effectively which also comes in handy when dealing with our stakeholders.

Pieter Perquin

Label Owner & Producer

We’ve been incredibly happy with the results over the last three months. The numbers have completely turned around, and it’s amazing to see such a positive change. The communication throughout the entire process has been smooth and pleasant, and the overviews provided kept us well-informed every step of the way. Their service has exceeded our expectations, and we couldn't be more pleased with the outcome!

Kim Ziegler

Product Manager

Working with Eva has been great. Her quick and clear communication makes every project run smoothly, and her broad experience in the music industry also comes in very handy.

Timo de Groot

Label Manager

Start growing your audience

Join over 20 music brands that have trusted us to amplify their reach.