How to promote your music for free in 2024

Getting your music heard by people can be a daunting task, especially in today’s oversaturated, and still rapidly growing, music industry. Just on Spotify, there are about 40,000 new songs uploaded every day. This means you’re up against a lot of other artists trying to do the same thing as you. And it’s only going to get more challenging to stand out. In this blog, I’ll share tips on how to overcome the challenges of visibility and connect with your audience effectively with your new release without having to spend any money.
Pitch your music to playlists and blogs

One of the most effective ways to reach a new audience is to get your music shared by music bloggers, playlist curators and other influencers in the music industry. Connecting with them can however be difficult. Platforms like Groover and SubmitHub offer a space to connect with them by pitching for payment in credits. The costs of credits can add up quickly, and the results often aren’t as promising as they seem. For my music marketing agency, Midway Agency, I have chosen to personally establish connections with blogs, playlist curators, and other music influencers whom I am certain have genuine intentions and whose audience aligns with that of the artists I represent.

Harness the Power of social media

You probably don’t want to hear this, but social media platforms like TikTok, Instagram and Facebook offer a treasure trove of opportunities to connect with new audiences. Share teasers, behind-the-scenes glimpses, and engaging content related to your release. It’s also extremely important to Interact with your followers. You can cultivate a sense of community around your music by actively responding to messages, comments, and direct inquiries. Doing this will make your audience feel valued and appreciated, and it will also stimulate them to engage with your profile and your music. Do you find it hard to stay consistent with posting? Create a social media plan and at the exact post dates and times to your agenda.

Get newsletters signups

I can’t tell beginning artists this enough. Start building your mailing list from the start. For the last ten years, email has been generating the highest ROI results for marketers in all sorts of sectors. Email marketing is a cost-effective way to stay connected with your fans and promote your music directly. Encourage your fans to sign up for your email list by offering exclusive content, discounts, or free downloads. Send regular newsletters with updates about your latest releases, upcoming shows, and behind-the-scenes stories to keep your audience engaged and informed. I personally like to use MailChimp to set up email campaigns.

Attend local and national events

Don’t underestimate the power of networking and word-of-mouth promotion in your local music scene. You can attend open mics, showcases, and concerts to connect with other musicians, industry professionals, and potential fans. Or play at local bars or clubs. A great example of how this approach can be successful is how Ed Sheeran kickstarted his career. Bring stickers, or flyers with a QR code to your music to spread the word. Also look at events nationwide. I’m from the Netherlands, and here I’ve found different events like Popronde, Eurosonic Noorderslag and Amsterdam Dance Event to be a great way to connect with people and showcase your music.  

Create Strong Visual Content

In the era of short attention spans, captivating visuals can make all the difference. Design eye-catching graphics, share sneak peeks of your music video or album artwork, and use platforms like Canva or Adobe Spark to create professional-looking promotional materials. But be careful with the templates you’re using. You always have to make sure that your content is in line with your style, personality, artistic vision and everything else that has to do with your brand identity.

In the hectic world of music promotion, I understand all too well how overwhelming it can be to stay focused on all the different elements, especially when all you want to do is to just focus on making music. At Midway Agency, we understand the struggle and we’re here to help. Let us support you in promoting your work, building your brand, and reaching your audience. Get in touch with us today and discover how Midway Agency can assist you in taking your music to new heights.

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