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About Us

We’re here to market your music.

Midway Agency is a Music Marketing Agency located in the Netherlands. We are committed to helping music related businesses and brands find the right audience. Our core values are centered around a deep appreciation for music, creativity, and innovation. We achieve this by capitalizing on the latest trends and technologies in the (music) industry and constantly optimising our service where possible.

We have a wide range of expertise that covers all aspects of music marketing, from social media strategy and content creation to Spotify algorithms and lead generation. We work closely with our clients to understand their unique needs and goals, and we are committed to delivering tailored solutions that help them stand out in a fast-paced, crowded industry.


The founder of Midway Agency, Eva Middendorp, has been working actively in the music industry since 2017. An internship at Armin van Buuren’s record label Armada Music kickstarted her music marketing career and quickly made her move to work with some of the biggest independent record labels on the planet. Fruits Music, Loudkult, 11:11 Music Group, and Chill Your Mind are some of the companies that Eva has assisted in their growth. She strives to combine her creative flair with strategic thinking to make a lasting impact in the music industry.

Past work